Telecom giant Airtel on Thursday
announced that its video streaming app Airtel TV will offer free access
to live matches and match highlights for the upcoming IPL 2018 and Asia
Cup 2018 via the Hotstar app. The move follows the February announcement
of the Airtel TV and Hotstar content partnership. Add to that, the
company is also rolling out a new version of the Airtel TV app which
comes with a dedicated cricket section where curated match content will
be accessible. This section will have games and contests with prizes up
for grabs. IPL 2018 is scheduled for April 7-May 27.
In order to obtain the new experience,
the Airtel TV app needs to be updated to the latest version on both
Android and iOS; the features are expected to roll out slowly. Airtel
states that an Airtel 4G SIM card is required to use the new features.
Recently, Hotstar had announced its
latest sports-only subscription plan that is priced at Rs. 299 for one
year, effectively Rs. 25 per month. It offers unlimited access to live
sports including cricket, football, tennis, Formula 1, and others on the
Star Network-owned video streaming app.
“We are thrilled to add unlimited LIVE
action from the upcoming IPL to our content catalogue. Now, Airtel TV
app users will not miss out on even a moment of LIVE action from the
biggest cricketing extravaganza and can enjoy it on go wherever they
are,” said Sameer Batra, CEO – Content and Apps, Bharti Airtel.
Late last month, Airtel had announced a
content partnership with Balaji Telefilms-owned ALTBalaji to offer the
latter’s entire library of TV shows and movies on the Airtel TV app.
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