Huawei Honor 7X smartphones is now being manufactured in
India, under the 'Make in India' initiative.
At the launch of the Honor 9 Lite, Huawei revealed its aim to become the world’s third-largest
smartphone brand in the next five years. And for that, Huawei said that India
will play a big role. The company has decided to take the India-first approach
to bring new smartphones ahead of any other global market, which it said will help achieve 10 percent market share by March 2018.
In fact, at the Honor event yesterday, Huawei’s Vice
President, Sales, P Sanjeev said that the approach has been adopted right from
the launch of Honor
9 Lite,
which has been launched in India a month early than other global markets. “The
focus on the Indian market has increased significantly…we do biweekly meetings
with top bosses in China to update them about the growth and support required,”
Sanjeev told the ET. “Seeing the
potential, we expect India to become our largest market outside China soon.”
Reportedly, moving in the direction of its goal, the company
is also ramping up its investments in research and development (R&D) and
manufacturing. It has around 300 engineers working exclusively to support the
Indian market.
Companies like Xiaomi, Oppo and Vivo have been really taking over
the smartphone industry in India, and that dominance can be attributed to
dual-channel strategy – online and offline. Huawei and Honor in India have
mostly been exclusive to the online marketspace in India.
However, Sanjeev also revealed at the event yesterday that it
is opening its first ever offline experience center, and that will be set up in
India. He also announced that under the Make
in India initiative,
the company’s Honor 7x is now being manufactured in India.
Huawei
introduced its sub-brand Honor in India three years ago, and started
manufacturing locally in partnership with Flex India in September 2016. The
company has a presence in over 30,000 retail shops in India and deals with over
400 distributors.
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